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Every Child Counts

An ageing society which doesn't care for its young has a death wish…—Professor Dame Anne Salmond

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About us

Every Child Counts was established in 2004 and driven by the core agencies of Barnardos, Plunket, UNICEF, Save the Children, and the Institute of Public Policy at AUT. Mana Ririki has now replaced the Institute of Public Policy on our Steering Group.

Our vision is: A nation that values children and ensures that every child is secure, healthy and happy.

Our mission is: Advocating for the policies, practices and attitudes that enable children to thrive.

As the core objectives of the project are yet to be fully achieved, the Steering Group has decided to maintain the collective advocacy work of the coalition beyond the 2014 election.

The Every Child Counts core group comprises Barnardos, Plunket, UNICEF, Save the Children, and Ririki.

The purpose of Every Child Counts is:

To contribute to the welfare of the children and young people of Aotearoa New Zealand by raising public awareness and promoting public policies that:

  1. Place children at the centre of policy and planning;
  2. Ensure every child gets a good start in life;
  3. End child poverty;
  4. Reduce maltreatment, child abuse and neglect
  5. Increase the status of children and the child rearing role of families, whānau, hapū and iwi.

The Steering Group

Governance of the organisation is provided by the Every Child Counts Steering Group. The current chair of the Steering Group is Jeff Sanders (Chief Executive of Barnardos).

Other Steering Group members are Jenny Prince (Chief Executive, Royal Plunket Society of NZ), Heather Hayden (Chief Executive, Save the Children),  Dennis McKinlay (Chief Executive, UNICEF), and Anton Blank (Director of Ririki).

Executive Officer:

Lisa Woods.

Lisa is based at the offices of Barnardos.

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